The cultural tour
The cultural tour is not a kind of product, differ widely with travel culture, the so-called cultural tour, what counts is culture, it is only a form to travel. Cultural tour their " Culture " The ones that should interpret as doing to the utility of the travel and purpose of the travel determine the nature. So the cultural tour can be defined as: Realize perceiving, understanding, observing and learning the behavioral course of the purpose of the concrete content of human culture by experience through travelling.
Cultural tour is noun not appearing and popular until recent years, its appearance was closely related to transition of visitor's demand. So, its comparatively popular definition at present is " those tourist activities taking humane resource as main content, including respects such as the historic site, architecture, folk art, folk custom, religion,etc. " . And the statement thinks one kind that the cultural tour belongs to special travel, it is equal to the great integrative tourist activity to collect politics, economy, education, science and technology. 清潔公司 | 玄學
In sum, cultural tour to create, view and admire target and recreation amusement way for the consumption content by travel operator, make tourists rich in cultural intension and participate in travelling the set of the tourist activity experienced deeply.租車公司 | 旅遊巴士 |travel
China's cultural tour can be divided into four following aspects, i.e. the layer of history and culture represented by historical relic, Historical Records, site, ancient building,etc.; Modern culture layer represented by modern culture, art, technological achievement; With resident daily life custom, festival celebration, offer sacrifices to, wedding and funeral arrangements, sport activity and wear dress,etc. clothes as representatives' folk culture layer; By exchanging it for ethical ethics culture layer of representation interpersonally. In our country, develop tourist industry, it is quite important to launch the cultural tour, it can not merely strengthen products appeal, increase economic efficiency, can carry forward Chinese culture in a more cost-effective manner, let the world understand China, man can also change present more and more Chinese and does not understand this state of Chinese culture at the same time.
The core of the cultural tour: Intention
After the concept of the cultural tour is distinct, " intention " It is that a core of the cultural tour is natural. The essence of the intention lies in seeking characteristic and difference, keep the same with essence of travelling.
It is to proceed from angle of resources and look for difference and characteristic to generally travel, no matter it has excavated course and considered market demand and competition relation, the starting point still can't break away from resources. The cultural tour has got rid of the constraint of resources to a certain extent, it can synthesize various factors, including a great deal of respects such as resources, the environment, market, social background are created, namely intention. Having diverged from the intention, the cultural tour will also lose vitality.
In fact, with the development of society, the intention industry has already risen in all parts of the world. Among them countries such as Britain, U.S.A., Japan, South Korea,etc. are comparatively typical, the government appears to promote the intention industry in person. The field that the intention industry involves is very extensive, including numerous respects such as broadcast, movie & TV, literature and art, journalism, printing, architectural design. With intention industry with comparatively close cultural tour such as amusement of performing art, folk arts and crafts production and sales, conference and exhibition, culture festival celebration,etc.. In this way, the cultural tour is actually within industry's category of the intention too.
Intention industry calls the cultural intention industries or cultural industry too. The cultural industry is different from name angle of the travel industry, so can't talk about the difference of the two and get in touch generally. But cultural tourist industry can put under the cultural industry category, the reason lies in they regard intention as the core together; Two lies in their concept proceed from the operator's angle and define together. The cultural industry stems from the intention, regard intention, innovation as motive force, cultural tourist industry is also like this.
The cultural tour is planned with travelling
Present travel plan, make a key point project and products plan, to develop economic benefits brought make science predict while being difficult. But it is the economy to travel, it is an industry, must pay attention to the input and output, and comprehensive benefit. One that is with development of tourist industry is further ripe, the intensive development way will get more and more general attention, people will value the economic benefits of the travel and comprehensive benefit further, the center of planning of travel will be transferred from planning of products and project planning to the industry and planned. Core and motive force of the cultural tour lie in the products and project intention, but the purpose lies in obtaining greater economic benefits and social environment benefit, so, develop the development trend that the cultural travel industry accords with travel planning in future.
The development of the cultural tour influences
1,The cultural tour promotes the travelling products to upgrade. The tourist industry of China is facing upgrading. This kind of upgrading stresses that embodies in the upgrading of the travelling products, gradually until culture meaningful, visitor property of participation better product replace travel products of times of having a glance at etc.. The intention is an important means to facilitate this kind of transition, it deepens the important means of mutual understanding between tourist resources and tourist, thus cultural tourist industry can promote the travelling products to upgrade.
2,The cultural tour promotes relevant industries to merge. The tourist industry that usually talks about, often travel and talk about travelling, i.e. has only seen the trade directly correlated with visitor, and has ignored the trade factor behind these trades. For example, as to tourist commodities, the production of a handicraft involves packing the trade and selling retail trade in batches in the technological design trade, trade, association offering all kinds of raw materials at least, and what we saw, perhaps on only selling this respect of retail trade in batches. But this kind travel, drive industry all kinds of that stand up tourist economy most value more in chain. With the further development of tourist industry, especially the development of the cultural tour, the chain kind of the travel industry will further increase, the length will be further elongated, the relevant industries of the travel merge more and more general.
3,The cultural tour promotes the travel idea to change. It is generally acknowledged, tourist industry is with the purpose of letting people obtain body and mind and making joyful. Tourists' tourist motives are to get rid of daily working pressure temporarily, let body and spirit be got and relaxed transiently. And the more important thing is to let people obtain a kind of knowledge, get a certain education in the cultural tour, go through the experience of deeper level. Visitors' tourist motive is from turning into taking the initiative passively, from " flee from " Turn into and pursue actively, relax from the body and mind and turn into spirit and encourage and enjoy. The travel idea is makeovered.
4,The cultural tour promotes social environmental improvement. First, make culture resources be kept and passing on, because much culture travelling products are the recreation on the basis of inheriting educated resources originally, a lot of old civilization that will disappear soon can be discovered and spread again; Second, the protection and improving of the ecological environment, the cultural tour emphasizes spirit is experienced and asked for instead of the material, therefore have a environmental protection meaning even more, people's overall qualities may be promoted because of cultural tour, strengthen the humane improved inherent strength of ecological environment.
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